How much do tourists spend in the Canary Islands?
In 2025, tourists spent €23,185 million in the Canary Islands.
That is +3.9% more than 2024, at an average of €178.16 per tourist per day (against €177.56 in 2024).
Source: ISTAC, Tourism Expenditure Survey. Full-year 2025 data.
What the figure means
With 18,386,274 tourists in 2025, that €23,185 million works out at roughly €1,261 per tourist per trip. The daily figure — €178.16 — barely moved against 2024: the growth in total spending comes mostly from more visitors, not from each one spending more.
That distinction matters for the debate about the tourism model: the archipelago is earning more because it receives more people, not because per-person spending has risen.
Where the money is spent
| Island | Share of spending |
|---|---|
| Tenerife | 39.4% |
| Gran Canaria | 27.1% |
| Other islands | 33.5% |
Tenerife and Gran Canaria take 6.7 of every 10 euros tourists spend in the archipelago. ISTAC does not break the remaining islands out individually in its annual note.
Who spends most per day
| Market | Average daily spend |
|---|---|
| Switzerland | €205.21 |
| Canary Islands average | €178.16 |
| Italy | €134.41 |
ISTAC highlights Switzerland as the highest daily-spending market and Italy as the lowest. The UK, Germany and mainland Spain contribute the largest total volumes through visitor numbers rather than individual spending.
Frequently asked questions
How much does the average tourist spend in the Canary Islands?
€178.16 per day in 2025, according to ISTAC’s Tourism Expenditure Survey. Across the year that works out at roughly €1,261 per tourist per trip.
Has tourist spending in the Canary Islands increased?
Total spending has: +3.9% in 2025, to €23,185 million. Average daily spend barely moved, from €177.56 to €178.16.
Which island accounts for the most tourist spending?
Tenerife, with 39.4% of the total, followed by Gran Canaria with 27.1%. Together they account for just over two thirds of spending in the archipelago.
How important is tourism to the Canary Islands economy?
According to Exceltur’s IMPACTUR study, tourism generated €23,375 million in 2025 — 37.7% of regional GDP — and supported 413,064 jobs, 42.3% of all employment.
Where does this data come from?
From ISTAC’s Tourism Expenditure Survey, published quarterly with an annual close. It is a separate operation from FRONTUR, which counts arrivals rather than spending.